Serious issues require tactful design solutions. For this campaign, the concept of blindness is explored in an elegant way using juxtaposition of the script & the large serif type, concealing and revealing parts of one text behind the other in a subtle, dancing-like movement. The characters of the tall, narrow text also change in color in a reference to piano keys, adding an extra layer of meaning: it's a jazz concert in a charity night for the blind.
*This was a non-commissioned, student project.
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